Food Decisions Research Laboratory, investigating Psycho-Economical Influences on Food Service Decisions
Food Decisions Research Laboratory (FDRL) is a collaborative capacity committed to conducting empirical research in behavioral economic analysis and evaluate cost-benefits of choices and decisions associated with food service environments. Currently funded projects include: USDA Farm to School project ($408,000); USDA Economic Research Service Menu planning in schools ($65,000).
The FDRL engages in creating controlled experiments involving decisions, and modifying ‘real environments’ where choices are made. Individuals are the focus of these experiments, whether they beconsumers, or employees in establishments inthe food service supply chain.
The Laboratory includes affiliate faculty and students from multidisciplinary perspectives such as finance and economics, psychology, nutrition, food science, engineering, consumer behavior, information science and technology, and others.
Please contact for further information:
Director Amit Sharma, Ph.D.