Food Decisions Research Laboratory (FDRL) is a collaborative capacity committed to conducting empirical research to evaluate cost-benefits of choices and decisions associated with food service environments. The FDRL engages in creating controlled experiments involving decisions, and modifying ‘real environments’ where choices are made. Individuals are the focus of these experiments, whether they are consumers, or employees in establishments along the food service supply chain.
The experiments observe economic choices that individuals make utility or profit maximization, in the presence of behavioral biases that might exist due to a variety of reasons. Choices and decisions involve allocation of economic and financial resources. Research projects investigate this phenomenon of resource allocation in choices and decisions, particularly from behavioral economics and behavioral finance perspectives. Our experiment-based findings lead to scholarly outputs, such as refereed papers, and decision-enhancing tools for consumers and industry in the form of short informative videos, self-learning decision tools, and cost-benefit assessment frameworks.
Collaborative teams of faculty and students, usually representing related disciplines, conduct the experiments. Undergraduate students involved in research projects work within the independent study mechanisms.
In addition to conducting experimental research, the Lab also provides a collaborative environment for faculty, and graduate and undergraduate students to share ideas, and explore research projects.
Please contact for further information:
Director Amit Sharma, Ph.D.,
The Pennsylvania State University